Prescriptives Relaunch campaign
Prescriptives: Real Women portraits
Prescriptives: Relaunch Teaser
Product Teaser for False Eyelashes Mascara
Product Teaser for Virtual Skin
In 2009, Estée Lauder stopped making its Prescriptives line of cosmetics which was founded in 1979. Longtime users protested with a surge of fan mail, leading to a re-launch of the brand in 2011.
To announce the re-launch, we created a series of documentary-style shorts featuring dedicated Prescriptives fans talking about life, make-up and their love of Prescriptives.
Director: Will Schluter
DP: Shane Sigler
Editor: Kristin Bye