Prescriptives Relaunch campaign
Prescriptives: Real Women portraits
Prescriptives: Relaunch Teaser
Product Teaser for False Eyelashes Mascara
Product Teaser for Virtual Skin
In 2009, Estée Lauder stopped making the Prescriptives line of cosmetics (originally founded in 1979). Longtime users protested with a surge of fan mail, leading to a brand re-launch in 2011.
These documentary-style vignettes introduced the relaunch and featured some of the fans talking about life, make-up and their love of Prescriptives.
Director: Will Schluter
DP: Shane Sigler
Editor: Kristin Bye