Prescriptives Relaunch campaign

Prescriptives: Real Women portraits

Prescriptives: Relaunch Teaser

Product Teaser for False Eyelashes Mascara

Product Teaser for Virtual Skin

 

Prescriptives Cosmetics

In 2009, Estée Lauder closed down the Prescriptives cosmetics line (founded in 1979). Longtime users protested with a surge of fan mail, leading to this doc-style brand re-launch in 2011. 

Director: Will Schluter
DP: Shane Sigler
Editor: Kristin Bye